The food and beverage industry has long struggled with costly, time-consuming product launches—85% of which fail. MenuData is changing that. By combining the world’s largest proprietary dataset of menu items with AI-driven social listening, MenuData helps brands predict consumer tastes before products ever hit the shelves.
Why We Invested
Investing was an easy decision for us. MenuData solves a painful, expensive problem with a simple, scalable solution. The founding team has deep expertise in foodtech and AI, and they’ve built a platform that improves with every new client. The data flywheel effect—where more usage strengthens predictions—creates a defensible moat. Early traction with brands like Panera and McDonald’s further validated the opportunity.
What We’ve Done Together
We’ve helped MenuData amplify its presence among major industry players, connecting the team with innovation leads at enterprise brands to initiate pilots. We also supported brand positioning and go-to-market messaging, ensuring the company’s story resonates with CPG executives and food distributors. Finally, we rolled up our sleeves on recruiting, helping secure senior sales and operations talent to scale global demand.
The Road Ahead
MenuData is just scratching the surface. With an addressable market exceeding $200 billion, the company is well-positioned to establish itself as the gold standard for food insights. As new product categories and geographies emerge, we’ll continue to partner closely on strategy, hiring and enterprise relationships.