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“GWC’s investment propels us forward in our industry in a way that no other investment can. Promise’s expertise as an operator and natural knack for transforming scrappy startups into full enterprises have helped us build a standalone product with a huge opportunity to capture this market.”
— Sunny Khamkar, Founder & CEO, MenuData
“GWC’s hands-on approach has made them an essential partner in our mission to empower first responders with AI-driven solutions that save lives and create safer communities.”
– Andre McGregor, Founder & CEO of ForceMetrics
“As experienced founders, Gerry and I value a VC partner with operational experience and their own network. It’s obvious to us how much executives in our target markets know and trust Promise, and the value Promise’s introductions carry. Her support has been immediate and impactful for us in launching pilots and converting customers...”
– Jason Cohen, Co-Founder & CEO of Simulacra
“[Promise] really helped me set myself up for success as I made that transition… Now I’m very much operating out of the CEO mindset rather than a founder mindset as we’re gearing up for the Series A.”
– Tamara Zubatiy, Founder & CEO of Barometer

What Our Journey Means for Yours

GWC founder Promise Phelon has been where you are — building, scaling and exiting companies under intense pressure. She’s led engineering, sales, marketing, product and business development teams, taken companies from 30% to 80% margins and navigated every kind of exit.

For you, that means:

  • A partner who understands the grind and can help you avoid common missteps.
  • Access to a global network of executives, customers, and investors built over 20 years.
  • The perspective of someone who’s interviewed more than 1,000 sales leaders, raised venture rounds, and pitched hundreds of investors.
  • Deep relationships with VCs, private equity, and credit partners that open doors others can’t.
  • Playbooks, systems and precision tools shaped by real-world results, now embedded into how GWC helps you grow.

This deep operator background forms the foundation of Growth Warrior Capital’s approach: experience turned into systems that help you scale faster, with fewer mistakes and greater conviction.

“GWC’s investment propels us forward in our industry in a way that no other investment can. Promise’s expertise as an operator and natural knack for transforming scrappy startups into full enterprises have helped us build a standalone product with a huge opportunity to capture this market.”
— Sunny Khamkar, Founder & CEO, MenuData
“GWC’s hands-on approach has made them an essential partner in our mission to empower first responders with AI-driven solutions that save lives and create safer communities.”
– Andre McGregor, Founder & CEO of ForceMetrics
“As experienced founders, Gerry and I value a VC partner with operational experience and their own network. It’s obvious to us how much executives in our target markets know and trust Promise, and the value Promise’s introductions carry. Her support has been immediate and impactful for us in launching pilots and converting customers...”
– Jason Cohen, Co-Founder & CEO of Simulacra
“[Promise] really helped me set myself up for success as I made that transition… Now I’m very much operating out of the CEO mindset rather than a founder mindset as we’re gearing up for the Series A.”
– Tamara Zubatiy, Founder & CEO of Barometer

The Journey From Founder to VC

Promise Phelon brings 20 years of Silicon Valley experience as a product manager, multiple-exit founder, angel investor, and now VC founder.

BEA Systems

Early product leader (IPO, $8B Oracle acquisition)

TapInfluence

CEO – 300% YoY growth, 4X valuation increase

JazzHR

CRO/COO – $20M Series C, successful exit in 2021

Total Raised

$120M+ Raised across all stages throughout her career

Our Journey

2021

Promise begins angel investing. Advises enterprise AI startups.

2022-2023

GWC is born. Early investments land. First LPs join. Thesis set.

2023-2024

Precision framework formalized. Rachel Baruch joins. Portfolio grows. Fund 1 closes. Industrial AI research begins.

2025

Deal team expands. Venture partner network forms with Kimberley Bueno, Matanya Horowitz (AMP Robotics) and Nathan Sanders (ex-TCV).

Meet the Team

Our Investment Philosophy

Principle 1

Precision is Alpha

We target specific ownership levels in companies we believe will deliver outsized returns

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Principle 2

Proactivity Beats Pro Rata

Value creation through operational expertise trumps legal rights

Principle 3

Mysteries vs Puzzles

We help founders solve revenue puzzles so they can focus on product mysteries

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Key Limited Partners