Laura Smous, a venture advisor at Growth Warrior Capital, specializes in go-to-market strategy, SaaS pricing and AI-driven customer experience. She has held VP of product marketing roles at NoFraud and Verblio, helping brands define their identities, bring products to market and deliver exceptional customer experiences that drive revenue growth.
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The End of Software Moats Is Closer Than You Think
For decades, enterprise software companies have depended on complexity, integrations and proprietary workflows as a moat. Locking in the customer used to mean winning the deal and keeping it for years—if not decades.